Ebsource Editorial Guidelines

Everyone Deserves Clear Answers

Employee benefits shouldn’t be a mystery. You shouldn’t need a dictionary to understand your group insurance. You shouldn’t feel lost when choosing a retirement plan. And you definitely shouldn’t have to spend hours researching just to answer a simple question.

We believe that everyone, no matter their job title, education level, or experience with benefits, deserves clear, honest, helpful information.

Your Needs Come First

When we write an article, create a guide, or compare different benefit options, we start by asking one question: “Will this actually help someone?” If the answer is no, we don’t publish it.

Our priority is to support you with information that is useful and relevant, not content designed to confuse, pressure, or overwhelm.

Honesty Matters

We are transparent about everything we do: how we make money, where our information comes from, how we verify our research, and how we maintain editorial independence.

If we make a mistake, we acknowledge it and correct it.

Transparency is not merely a policy at Ebsource; it is a fundamental operating principle that governs how we conduct every aspect of our work.

Accuracy Above All

Employee benefits information affects important decisions about health coverage, retirement, finances, and legal requirements. If the information is wrong, it can lead to poor coverage, missed benefits or compliance issues. That’s why we take accuracy very seriously.

Our editorial team follows strict research and fact-checking practices. We rely on credible sources such as government publications, regulatory bodies, insurers, actuarial reports, academic research, and industry experts. No claim, statistic, or recommendation is published without verification.

Clarity and Accessibility

Complex topics are rewritten until they become understandable.

We use clear examples and step-by-step explanations so readers can absorb information quickly and confidently.

Benefits topics are naturally complicated because they involve rules, regulations, insurance terms, and financial details. This complexity is real and can’t be removed completely. However, complexity in subject matter does not require complexity in explanation.

Expert Review When Needed

Some benefits topics are so technical that general research and writing, even when done carefully, cannot guarantee full accuracy or proper guidance. For these topics, expert review is necessary.

When topics require specialized expertise, we consult with licensed advisors and benefits specialists. Their expertise can help ensure that the information is correct, practical, and up-to-date, so you can trust and apply the information with confidence.

Regular Updates

The world of employee benefits changes frequently. Outdated information isn’t just unhelpful; it can be harmful. Making decisions based on old rules, limits, or products can lead to mistakes that affect your health, finances or retirement planning. That’s why we make sure our content stays accurate and up to date.

We revisit and update our articles as new regulations, pricing trends, or industry standards emerge, keeping you informed with the most current insights.

Independent and Unbiased

Ebsource maintains full editorial independence.

We do not accept payments to influence our content, and we never favour specific providers. When comparisons or recommendations are presented, they are based solely on publicly available facts, market practices, and objective evaluation. You can trust that our advice is honest, neutral, and focused on helping you make the best decisions for your benefits.

Respect for Our Readers

We write for people, not for algorithms.

Our tone is professional, supportive, and respectful, recognizing that benefits decisions impact families, health, financial security, and long-term well-being.

We recognize that each reader may have different levels of experience with benefits, and we aim to meet everyone where they are,

Purpose-Driven Content

Every guide, article, and analysis is created with one goal: to empower you to make confident, informed decisions about your benefits.

We provide step-by-step guidance, practical examples, and insights drawn from real-world scenarios, so you can apply what you learn immediately.

At Ebsource, we are committed to delivering content that is trustworthy, accurate, and meaningful.

Our promise is simple: to provide information that empowers you, supports your decisions, and gives you the confidence to make the most of your employee benefits.